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As Job Market Surges, So Do Job Sites

Employers and employees use the Web to match people, jobs, and locations as mouse-clicking gains on envelope-licking .You want to keep the family together, so you agree to move to accommodate your spouse's transfer.

Or, you decide you want to move to a new city, perhaps on the other side of the country.

Now, how do you find a job in your profession, in a location miles away? How about by going online? The national unemployment rate has fallen to its lowest point in decades, making recruitment tough in a job-seekers' market--and job sites have proliferated, and got much stronger, accordingly.

Today, armed with more powerful search engines, and sometimes links to city- or region-specific URLs, location is among the first queries job boards try to satisfy. "It's a combination of the phenomenal growth of the online recruitment market and the current labour shortage, in which you don't have to move to get a good job," said John Sumser, founder and chief executive of IBN:InterBizNet, a consulting firm to the online recruiting industry.

The number of online job sites has exploded from 500 in 1995 to a predicted 100,000 in 1998, according to Sumser, and the number of résumés found online grew from about 10,000 in 1994 to 1.2 million at the end of 1997. In that rush to bring classifieds to the Internet, things were primitive, at first.

During 1997, most job-site operators sharpened their offerings to get and keep recruiters' business. Now online job searching has gone mainstream, and is producing solid revenues.

People like to bookmark a job site and return to it, without having to go through the process of narrowing a search each time. As a business model, the location-specific career listings page has its benefits.

"Employment is geocentric, and the Web allows for true narrowcasting from the employer's point of view," said Greg Bahue, general manager of Junglee's newly formed employment business unit. "But many years ago people believed the Web was a national phenomenon. They didn't see that it really was, or could be, narrow casting."

"The problem with this market is that most companies are failing to reach their goals of hiring the people they need," says one employer. "So recruiting is one of the top three issues in the boardroom."

Internet Recruitment is the Future - The Times

The Times cautions employers who have no job application forms on the Internet that they will be missing a great opportunity to lower their recruitment costs, and to attract the kind of intelligent people who already see the Internet more as a medium for business than for pleasure.

Internet recruitment is the future - and companies that have not embraced this initiative will have to fight to remain competitive in this changing environment.

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